Paddock Chevrolet

Dealership’s communication is zooming along, thanks to Toshiba system

Paddock Chevrolet

For more than 77 years, Paddock Chevrolet has been delivering quality Chevrolet vehicles to Western New York and beyond, serving customers with the largest selection of vehicles in the area.


The team at Paddock Chevrolet needed to improve customer communication with existing and potential customers; create a feature-rich contact center with call reporting, call recording and call management applications; establish a consolidated messaging system for email, voice and fax; improve workflow for teams; and implement a reliable telephone system with cutting-edge technology and a fast ROI.

Our Solution

AT technology’s solution was the Toshiba IPedge business telephone system, consisting of: one IPedge EC system to cover four buildings across several city blocks; 100 Toshiba IP5000 series IP telephones; Plantronics headsets for contact center agents; Toshiba’s Call Manager unified communications solution; Toshiba Automatic Call Distribution (ACD) applications; the Unified Messaging system; and Enterprise Manager for simple, browser-based administration and remote management.

This robust system unifies communication for the entire operation. Toshiba’s IPedge met Paddock Chevrolet’s requirements for an affordable, richly featured business telephone system that helped improve communication both internally and externally. Toshiba’s Call Manager provides customer information and allows agents communicate instantly with team leaders and managers for support while they are on calls. With Toshiba’s browser-based Enterprise Manager, the IT manager can remotely moderate and update all the IP telephones on the system quickly and easily.

Toshiba’s IPedge business telephone system exceeded Paddock Chevrolet’s communications objectives, including greatly improving customer communication via its contact center, while delivery a savings of more than $20,000 per year by replacing a poorly performing hosted system.


Paddock Chevrolet is dedicated to its customers with the best service possible. Toshiba’s IPedge IP business telephone system has exceeded our expectations, helping us improve our customer communication with expanded contact center and unified communications capabilities, all with a cost savings of more than $20,000 per year

Jeff Payne

CFO, Paddock Chevrolet

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